Publications from the center

Co-designing a study on a health interventions with Myanmar migrant workers to address work-related musculoskeletal disorders in Thailand’s seafood industry

Research Involvement and Engagement · Assoc. Prof. Dr. Smith Boonchutima, Dr. Phyu Hnin Hlaing

CiteScore 5.3 · 86th percentile in General Medicine (ranked 90 of 669) · Open access

Cross-Cultural Adaptation and Validation of the (Re)-emerging and ePidemic Infectious Diseases Stigma Scales in Thailand: A Study Protocol

Wellcome Open Research · Assoc. Prof. Dr. Smith Boonchutima, Dr. Phyu Hnin Hlaing

Digital divergence: How online media and techno-stress shape communication competencies across higher education roles

Kasetsart Journal of Social Sciences · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Enhancing fans and artists’ affective engagement and behavioral intentions in digital music streaming platforms through relational bonds: a case study of JOOX Rooms

Cogent Arts & Humanities · Assoc. Prof. Dr. Smith Boonchutima, Dr. Muhammad Ibtesam Mazahir

CiteScore 2.1 · 92nd percentile in General Arts and Humanities (ranked 14 of 175) · Open access

From stigma to mainstream: a multi-stakeholder thematic analysis of anime consumption and community-driven communication in Thai Generation Z

Cogent Arts & Humanities · Assoc. Prof. Dr. Smith Boonchutima, Dr. Muhammad Ibtesam Mazahir

CiteScore 2.1 · 92nd percentile in General Arts and Humanities (ranked 14 of 175) · Open access

In Defense of Advertising Value Equivalency

The Journal of Communication and Media Studies · Assoc. Prof. Dr. Pavel Slutskiy

Relationship Marketing Communication of Horror Storytelling Programs

Journal of Communication and Management NIDA · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

ai, Post-Truth Realities, and Thai Students’ Information-Seeking Behavior

Manusya: Journal of Humanities · Assoc. Prof. Dr. Pavel Slutskiy

Empowering Women Entrepreneurs in Qatar: The Role of Social Media and Media Literacy in Marketing Communication

Media Education (Mediaobrazovanie) · Assoc. Prof. Dr. Smith Boonchutima, Dr. Muhammad Ibtesam Mazahir

From tradition to progressiveness: Analyzing Thailand’s image on youtube amid post-cannabis legalization

PLOS ONE · Assoc. Prof. Dr. Smith Boonchutima, Dr. Muhammad Ibtesam Mazahir

CiteScore 4.8 · 83rd percentile in Multidisciplinary (ranked 38 of 223) · Open access

The effectiveness of augmented reality in marketing communications on Generation Z consumer behaviour

Fashion, Style & Popular Culture · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 1.4 · 91st percentile in Visual Arts and Performing Arts (ranked 60 of 697)

Between Subtitles and Sentiments: How Viewers Experience Cross-Cultural Communication through Chinese Short Dramas

Proceedings of the 9th International Conference on E-Society, E-Education and E-Technology · Dr. Robbie Jan Vincent T. Buelo

Global Communication

Springer Nature Singapore · Assoc. Prof. Dr. Pavel Slutskiy

Impact of negative word of mouth on consumers’ attitude. Moderating role of advertising under cognitive involvement conditions

Cogent Social Sciences · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 4.2 · 78th percentile in General Social Sciences (ranked 62 of 286) · Open access

Media Literacy in the Age of Misinformation: A Mixed-Methods Analysis of Adult Media Literacy across Urban and Rural Areas of Pakistan

International Journal of Media and Information Literacy · Dr. Muhammad Ibtesam Mazahir

Reframing Thailand's Southern Border Conflict through a Self-transcendental Narrative Paradigm

Journal of Communication Arts · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

TikTok as a Powerful Tool for Showcasing Philippine Destinations: Its Influence on Tourism and Digital Marketing

Psychology and Education: A Multidisciplinary Journal · Dr. Robbie Jan Vincent T. Buelo

Trump in Russian Pro-Government Media: Analyzing Narratives and Metaphors in 2024 U.S. Presidential Election Coverage

American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 5.2 · 97th percentile in Cultural Studies (ranked 40 of 1,434)

Use and Impact of Artificial Intelligence in Philippine Higher Education: Reflections from Instructors and Administrators

Internet Reference Services Quarterly · Dr. Robbie Jan Vincent T. Buelo

Perception of social media users regarding cryptocurrency investment adoption: a case of social media platform – Reddit

Cogent Business & Management · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 6.5 · 83rd percentile in Business, Management and Accounting (miscellaneous) (ranked 39 of 235) · Open access

Ethical gamified health communication intervention to prevent Work-related Musculoskeletal Disorders (WMSDs) in Myanmar migrants at Thailand's seafood factory: A study protocol

Wellcome Open Research · Assoc. Prof. Dr. Smith Boonchutima, Dr. Phyu Hnin Hlaing

Promoting upcycling fashion through DIY tutorials amongst Thai Generation Z

Fashion, Style & Popular Culture · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 1.4 · 91st percentile in Visual Arts and Performing Arts (ranked 60 of 697)

Customer-Brand Attitude Congruence and Purchase Intentions Among Thai Media Students in Higher Education: A Case Study of the Sansiri Brand

Media Education (Mediaobrazovanie) · Assoc. Prof. Dr. Smith Boonchutima, Dr. Muhammad Ibtesam Mazahir

Praxeological Status of Unintentional Speech Acts

Journal for the Theory of Social Behaviour · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 4.2 · 95th percentile in Philosophy (ranked 39 of 891)

Challenging Gender Roles in the Environmental Issues

Multi-Stakeholder Contribution in Asian Environmental Communication · Assoc. Prof. Dr. Smith Boonchutima

Participation, promotion, and practices of the Indigenous Peoples Education (IPEd)- implementing schools in localizing sustainable development goals

Ho Chi Minh City Open University Journal of Science - Social Sciences · Dr. Robbie Jan Vincent T. Buelo

Philosophical Foundations of Communication Studies

Springer Nature Singapore · Assoc. Prof. Dr. Pavel Slutskiy

Probability And Bayesian Inference In Human Communication

WACANA: Jurnal Ilmiah Ilmu Komunikasi · Assoc. Prof. Dr. Pavel Slutskiy

Roles of Universities and Academic Researchers in Environmental Communication in Thailand

Multi-Stakeholder Contribution in Asian Environmental Communication · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Yes, You Should Own Bitcoin

Journal of Libertarian Studies · Assoc. Prof. Dr. Pavel Slutskiy

The Chinese media narrative of Thailand as a tourist destination after the legalisation of cannabis

Heliyon · Assoc. Prof. Dr. Smith Boonchutima, Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 7.8 · 89th percentile in Multidisciplinary (ranked 23 of 223) · Open access

Health professions students’ approaches towards practice-driven ethical dilemmas; a case-based qualitative study

BMC Medical Education · Dr. Phyu Hnin Hlaing

CiteScore 5.3 · 86th percentile in General Medicine (ranked 89 of 669)

The Impact of VTubers and Streamers on the Purchase Intention of Otaku and Non-Otaku Respondents: A Comparative Study

Basic and Applied Social Psychology · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 1.7 · 28th percentile in Social Psychology (ranked 225 of 315)

Cognitive Load Theory in Online Education: Leveraging Interactive Media, Testing, Interaction and to Enhance Engagement and Active Learning

TENCON 2023 - 2023 IEEE Region 10 Conference (TENCON) · Assoc. Prof. Dr. Smith Boonchutima, Dr. Wassayut Kongjan, Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Perspectives on Online Learning and Technostress Experienced by Science and Non-science First-year University Students during COVID-19

PASAA · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Segmenting Thai Generation Z Consumers on Cruelty-free Products: Their Value, Attitude, Brand Loyalty, and Purchase Intention

Communication and Media in Asia Pacific · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

The Inappropriate Content of Sexual Harassment in Thai Entertainment Programs

Journal of Communication Arts · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Online Video Game Influencer's Credibility and Purchase Intention

Drustvena istrazivanja · Assoc. Prof. Dr. Smith Boonchutima

Application of interactive sensory arts exhibition in promoting the protection of endangered species: The Elephant tales

Thinking Skills and Creativity · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 9.2 · 94th percentile in Education (ranked 93 of 1,698)

Analysing Russian Reaction to 2021 U.S. Capitol Riots

American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 5.2 · 97th percentile in Cultural Studies (ranked 40 of 1,434)

Credibility of the Official COVID Communication in Thailand: When People Stop Believing the Government

American Behavioral Scientist · Assoc. Prof. Dr. Smith Boonchutima, Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 5.2 · 97th percentile in Cultural Studies (ranked 40 of 1,434)

Relationship between Chinese viewers’ attitude toward fansub videos and attitude against sponsorship

Cogent Education · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 4.4 · 77th percentile in Education (ranked 381 of 1,698)

Attitudes and opinions about 360 virtual videos to relieve muscle pain and fibrosis in the neck and shoulder

Journal of Public Health and Development · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 1.0 · 25th percentile in Health (social science) (ranked 287 of 387)

ENGAGE-A3 model: communication risk to involve Myanmar workers in AIDS prevention

HIV & AIDS Review · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 0.9 · 21st percentile in Epidemiology (ranked 136 of 173)

Health Belief Model of the Retirees and Reducing Sodium Intake Campaign

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Public Relations Internship during Covid-19 Pandemic: Lessons learnt from both mentors and mentees

Asia Pacific Public Relation Research & Education Network (APPRREN) Online Research Symposium 2022 · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile

Communication and Libertarianism

Springer Singapore · Assoc. Prof. Dr. Pavel Slutskiy

Effectiveness of slow-paced safety instruction videos in conveying flight safety information to young first-time flyers

Journal of Public Health and Development · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 1.0 · 25th percentile in Health (social science) (ranked 287 of 387)

Factors Predicting Consumer’s Loyalty to One Stop Service On-Demand Application

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

The Crisis Communication of Digital Television Channels with Administrative Penalties after Releasing News Reports of the Gunman Taking Hostages in Nakhon Ratchasima Province

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

University Students and their Techno-Stress During Covid-19 Pandemic

Online Symposium on Impact of Covid-19 on Media Usage · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile

Evaluation of the forum theatre approach for public engagement around antibiotic use in Myanmar

PLOS ONE · Dr. Phyu Hnin Hlaing

CiteScore 4.8 · 83rd percentile in Multidisciplinary (ranked 38 of 223) · Open access

Impact of a package of diagnostic tools, clinical algorithm, and training and communication on outpatient acute fever case management in low- and middle-income countries: protocol for a randomized controlled trial

Trials · Dr. Phyu Hnin Hlaing

Freedom of Expression, Social Media Censorship, and Property Rights

Tripodos · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 1.5 · 49th percentile in Communication (ranked 274 of 541)

Trump, Mueller Investigation, and Alleged Russian Election Meddling: Russian Media Coverage in 2017-2019

American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 5.2 · 97th percentile in Cultural Studies (ranked 40 of 1,434)

Exploring the behavioural determinants of adherence to prescription for acute febrile illnesses, and development of a training and communication clinical trial intervention: a description of research methods

openRxiv · Dr. Phyu Hnin Hlaing

Right to Clean Air' but What Went Wrong?: A Case Study on Global Public Relations in Local Communities in Thailand

Asia Pacific Public Relations Research and Education Network Research Symposium · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile

The Requirement and Concern towards Health Form and Content Posted on Social Media for Working Age Women

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn, Assoc. Prof. Dr. Smith Boonchutima

Evaluation of the Pint of Science festival in Thailand

PLOS ONE · Dr. Phyu Hnin Hlaing

CiteScore 4.8 · 83rd percentile in Multidisciplinary (ranked 38 of 223) · Open access

Application of PRECEDE-PROCEED Planning Model in Transforming the Clinical Decision Making Behavior of Physical Therapists in Myanmar

Frontiers in Public Health · Dr. Phyu Hnin Hlaing

CiteScore 6.4 · 85th percentile in Public Health, Environmental and Occupational Health (ranked 105 of 725)

Developing an HIV/AIDS risk communication intervention model among Myanmar migrant workers in a factory in Samut Sakhon, Thailand

HIV & AIDS Review · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 0.9 · 21st percentile in Epidemiology (ranked 136 of 173)

The Evolution of Trump’s Image in Russian Media

American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 5.2 · 97th percentile in Cultural Studies (ranked 40 of 1,434)

Is Video-art Becoming a Form of Popular Art? The case of Apple TV’s Aerial Screen Savers

IAFOR Journal of Cultural Studies · Assoc. Prof. Dr. Pavel Slutskiy

#nodam in #maewong: Framing Analysis on the Roles of Social Media and Strategic Public Relations in Environmental Movement in Thailand

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Allocating Responsibility for the Damage from Deceptive PR-Materials Disseminated by the Media: A Thought Experiment

Tripodos · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 1.5 · 49th percentile in Communication (ranked 274 of 541)

Visual Merchandising in Sportswear Retail

Communication and Media in Asia Pacific · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile

Utilization of dating apps by men who have sex with men for persuading other men toward substance use

Psychology Research and Behavior Management · Assoc. Prof. Dr. Smith Boonchutima, Dr. Wassayut Kongjan

CiteScore 7.2 · 87th percentile in General Psychology (ranked 28 of 220) · Open access

Longitudinal study of Thai people media exposure, knowledge, and behavior on dengue fever prevention and control

Journal of Infection and Public Health · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 7.7 · 91st percentile in Public Health, Environmental and Occupational Health (ranked 64 of 725) · Open access

The Phenomenon of Trump’s Popularity in Russia: Media Analysis Perspective

American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 5.2 · 97th percentile in Cultural Studies (ranked 40 of 1,434)

Educating Burmese migrants working in Thailand with HIV/AIDS public health knowledge – a perspective of public health officers

HIV & AIDS Review · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 0.9 · 21st percentile in Epidemiology (ranked 136 of 173)

PR Evaluation: Efficiency Coefficient

Vestnik of Saint Petersburg University. Language and Literature · Assoc. Prof. Dr. Pavel Slutskiy

Bangkok 250: Role of PR in Urban Design and Development

International Research Symposium, "Future of Public Relations in the Asia Pacific: Sustainability, Social Responsibility and Social Media" · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile

Correlates of colorism: freedom of speech and discriminatory advertising in thailand

International Journal of Social Sciences · Assoc. Prof. Dr. Pavel Slutskiy

Right to Clean Air" but What Went Wrong? A Case Study on Opportunities and Obstacles to Communicating Climate Change on Social Media in Thailand

Tenth International Conference on Climate Change: Impacts and Responses Research Network · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile

Companies’ Accountability in Sustainability: A Comparative Analysis of SDGs in Five Countries

Communication, Culture and Change in Asia · Assoc. Prof. Dr. Pavel Slutskiy

Communication in Adopting Moral Norms

MANUSYA · Assoc. Prof. Dr. Pavel Slutskiy

Gays Dating Applications: Information Disclosure and Sexual Behavior

Journal of Health Research · Assoc. Prof. Dr. Smith Boonchutima

Muslim Consumers in Thailand and Marketing Public Relations: Decision Making Factors in Purchasing Food, Products and Tourist Service

Religion, Media and Marketing in a Complex Society · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile

Thai-Muslim Consumer Behavior toward Marketing Public Relations of Tourism

20th Annual International Conference of American Society of Business and Behavioral Science · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile

The Role of Social Media In Political Advertising: An Exploratory Investigation of the Bangkok’s Election

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Survey Results of Knowledge Sharing Preferences and Practices in Public Health Communication Professionals in Thailand's Department of Disease Control: a Descriptive Study

Journal of Health Research · Assoc. Prof. Dr. Smith Boonchutima

Key qualitative and quantitative indicators: towards an integrated evaluation framework for government websites in Thailand

International Journal of Business and Systems Research · Assoc. Prof. Dr. Smith Boonchutima

Thai Citizens' Utilization of Social Media Communications Devices during the Bangkok Governor Campaign in 2013

American Society of Business and Behavioral Science · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Mixed methods for public relations research: Environmental campaigns in Bangkok

The International Graduate Conference 8 · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile

Global Warming Campaigns in Bangkok: Framing Analysis and Campaign Effectiveness

The International Journal of Climate Change: Impacts and Responses · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Global warming in Bangkok: Framing analysis and campaign effectiveness

The International Conference of Climate Change: Impacts & Responses · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Green campaigns in Thailand: Use of mixed methods in environmental communication studies

The International Graduate Conference 7 · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Thai citizens and environmental myths: Public and private frames of global warming in Thailand

The International Graduate Conference 6, · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile

Global Warming in Bangkok: Environmental Network Communication

Journal of Language and Culture · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile

Power and paradox: Global warming discourse in magazine advertisements

The International Conference on Communication & Sustainable Development in the Next Decade · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile

Viral Communication through Forward E-mails and Audience Responses

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile