中心的学术出版物

Co-designing a study on a health interventions with Myanmar migrant workers to address work-related musculoskeletal disorders in Thailand’s seafood industry

Research Involvement and Engagement · Assoc. Prof. Dr. Smith Boonchutima, Dr. Phyu Hnin Hlaing

CiteScore 5.3 · 在 General Medicine 领域处于第 86 百分位（在 669 种期刊中排名第 90） · 开放获取期刊

Cross-Cultural Adaptation and Validation of the (Re)-emerging and ePidemic Infectious Diseases Stigma Scales in Thailand: A Study Protocol

Wellcome Open Research · Assoc. Prof. Dr. Smith Boonchutima, Dr. Phyu Hnin Hlaing

Digital divergence: How online media and techno-stress shape communication competencies across higher education roles

Kasetsart Journal of Social Sciences · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Enhancing fans and artists’ affective engagement and behavioral intentions in digital music streaming platforms through relational bonds: a case study of JOOX Rooms

Cogent Arts & Humanities · Assoc. Prof. Dr. Smith Boonchutima, Dr. Muhammad Ibtesam Mazahir

CiteScore 2.1 · 在 General Arts and Humanities 领域处于第 92 百分位（在 175 种期刊中排名第 14） · 开放获取期刊

From stigma to mainstream: a multi-stakeholder thematic analysis of anime consumption and community-driven communication in Thai Generation Z

Cogent Arts & Humanities · Assoc. Prof. Dr. Smith Boonchutima, Dr. Muhammad Ibtesam Mazahir

CiteScore 2.1 · 在 General Arts and Humanities 领域处于第 92 百分位（在 175 种期刊中排名第 14） · 开放获取期刊

In Defense of Advertising Value Equivalency

The Journal of Communication and Media Studies · Assoc. Prof. Dr. Pavel Slutskiy

Relationship Marketing Communication of Horror Storytelling Programs

Journal of Communication and Management NIDA · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

ai, Post-Truth Realities, and Thai Students’ Information-Seeking Behavior

Manusya: Journal of Humanities · Assoc. Prof. Dr. Pavel Slutskiy

Empowering Women Entrepreneurs in Qatar: The Role of Social Media and Media Literacy in Marketing Communication

Media Education (Mediaobrazovanie) · Assoc. Prof. Dr. Smith Boonchutima, Dr. Muhammad Ibtesam Mazahir

From tradition to progressiveness: Analyzing Thailand’s image on youtube amid post-cannabis legalization

PLOS ONE · Assoc. Prof. Dr. Smith Boonchutima, Dr. Muhammad Ibtesam Mazahir

CiteScore 4.8 · 在 Multidisciplinary 领域处于第 83 百分位（在 223 种期刊中排名第 38） · 开放获取期刊

The effectiveness of augmented reality in marketing communications on Generation Z consumer behaviour

Fashion, Style & Popular Culture · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 1.4 · 在 Visual Arts and Performing Arts 领域处于第 91 百分位（在 697 种期刊中排名第 60）

Between Subtitles and Sentiments: How Viewers Experience Cross-Cultural Communication through Chinese Short Dramas

Proceedings of the 9th International Conference on E-Society, E-Education and E-Technology · Dr. Robbie Jan Vincent T. Buelo

Global Communication

Springer Nature Singapore · Assoc. Prof. Dr. Pavel Slutskiy

Impact of negative word of mouth on consumers’ attitude. Moderating role of advertising under cognitive involvement conditions

Cogent Social Sciences · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 4.2 · 在 General Social Sciences 领域处于第 78 百分位（在 286 种期刊中排名第 62） · 开放获取期刊

Media Literacy in the Age of Misinformation: A Mixed-Methods Analysis of Adult Media Literacy across Urban and Rural Areas of Pakistan

International Journal of Media and Information Literacy · Dr. Muhammad Ibtesam Mazahir

Reframing Thailand's Southern Border Conflict through a Self-transcendental Narrative Paradigm

Journal of Communication Arts · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

TikTok as a Powerful Tool for Showcasing Philippine Destinations: Its Influence on Tourism and Digital Marketing

Psychology and Education: A Multidisciplinary Journal · Dr. Robbie Jan Vincent T. Buelo

Trump in Russian Pro-Government Media: Analyzing Narratives and Metaphors in 2024 U.S. Presidential Election Coverage

American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 5.2 · 在 Cultural Studies 领域处于第 97 百分位（在 1,434 种期刊中排名第 40）

Use and Impact of Artificial Intelligence in Philippine Higher Education: Reflections from Instructors and Administrators

Internet Reference Services Quarterly · Dr. Robbie Jan Vincent T. Buelo

Perception of social media users regarding cryptocurrency investment adoption: a case of social media platform – Reddit

Cogent Business & Management · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 6.5 · 在 Business, Management and Accounting (miscellaneous) 领域处于第 83 百分位（在 235 种期刊中排名第 39） · 开放获取期刊

Ethical gamified health communication intervention to prevent Work-related Musculoskeletal Disorders (WMSDs) in Myanmar migrants at Thailand's seafood factory: A study protocol

Wellcome Open Research · Assoc. Prof. Dr. Smith Boonchutima, Dr. Phyu Hnin Hlaing

Promoting upcycling fashion through DIY tutorials amongst Thai Generation Z

Fashion, Style & Popular Culture · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 1.4 · 在 Visual Arts and Performing Arts 领域处于第 91 百分位（在 697 种期刊中排名第 60）

Customer-Brand Attitude Congruence and Purchase Intentions Among Thai Media Students in Higher Education: A Case Study of the Sansiri Brand

Media Education (Mediaobrazovanie) · Assoc. Prof. Dr. Smith Boonchutima, Dr. Muhammad Ibtesam Mazahir

Praxeological Status of Unintentional Speech Acts

Journal for the Theory of Social Behaviour · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 4.2 · 在 Philosophy 领域处于第 95 百分位（在 891 种期刊中排名第 39）

Challenging Gender Roles in the Environmental Issues

Multi-Stakeholder Contribution in Asian Environmental Communication · Assoc. Prof. Dr. Smith Boonchutima

Participation, promotion, and practices of the Indigenous Peoples Education (IPEd)- implementing schools in localizing sustainable development goals

Ho Chi Minh City Open University Journal of Science - Social Sciences · Dr. Robbie Jan Vincent T. Buelo

Philosophical Foundations of Communication Studies

Springer Nature Singapore · Assoc. Prof. Dr. Pavel Slutskiy

Probability And Bayesian Inference In Human Communication

WACANA: Jurnal Ilmiah Ilmu Komunikasi · Assoc. Prof. Dr. Pavel Slutskiy

Roles of Universities and Academic Researchers in Environmental Communication in Thailand

Multi-Stakeholder Contribution in Asian Environmental Communication · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Yes, You Should Own Bitcoin

Journal of Libertarian Studies · Assoc. Prof. Dr. Pavel Slutskiy

The Chinese media narrative of Thailand as a tourist destination after the legalisation of cannabis

Heliyon · Assoc. Prof. Dr. Smith Boonchutima, Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 7.8 · 在 Multidisciplinary 领域处于第 89 百分位（在 223 种期刊中排名第 23） · 开放获取期刊

Health professions students’ approaches towards practice-driven ethical dilemmas; a case-based qualitative study

BMC Medical Education · Dr. Phyu Hnin Hlaing

CiteScore 5.3 · 在 General Medicine 领域处于第 86 百分位（在 669 种期刊中排名第 89）

The Impact of VTubers and Streamers on the Purchase Intention of Otaku and Non-Otaku Respondents: A Comparative Study

Basic and Applied Social Psychology · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 1.7 · 在 Social Psychology 领域处于第 28 百分位（在 315 种期刊中排名第 225）

Cognitive Load Theory in Online Education: Leveraging Interactive Media, Testing, Interaction and to Enhance Engagement and Active Learning

TENCON 2023 - 2023 IEEE Region 10 Conference (TENCON) · Assoc. Prof. Dr. Smith Boonchutima, Dr. Wassayut Kongjan, Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Perspectives on Online Learning and Technostress Experienced by Science and Non-science First-year University Students during COVID-19

PASAA · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Segmenting Thai Generation Z Consumers on Cruelty-free Products: Their Value, Attitude, Brand Loyalty, and Purchase Intention

Communication and Media in Asia Pacific · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

The Inappropriate Content of Sexual Harassment in Thai Entertainment Programs

Journal of Communication Arts · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Online Video Game Influencer's Credibility and Purchase Intention

Drustvena istrazivanja · Assoc. Prof. Dr. Smith Boonchutima

Application of interactive sensory arts exhibition in promoting the protection of endangered species: The Elephant tales

Thinking Skills and Creativity · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 9.2 · 在 Education 领域处于第 94 百分位（在 1,698 种期刊中排名第 93）

Analysing Russian Reaction to 2021 U.S. Capitol Riots

American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 5.2 · 在 Cultural Studies 领域处于第 97 百分位（在 1,434 种期刊中排名第 40）

Credibility of the Official COVID Communication in Thailand: When People Stop Believing the Government

American Behavioral Scientist · Assoc. Prof. Dr. Smith Boonchutima, Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 5.2 · 在 Cultural Studies 领域处于第 97 百分位（在 1,434 种期刊中排名第 40）

Relationship between Chinese viewers’ attitude toward fansub videos and attitude against sponsorship

Cogent Education · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 4.4 · 在 Education 领域处于第 77 百分位（在 1,698 种期刊中排名第 381）

Attitudes and opinions about 360 virtual videos to relieve muscle pain and fibrosis in the neck and shoulder

Journal of Public Health and Development · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 1.0 · 在 Health (social science) 领域处于第 25 百分位（在 387 种期刊中排名第 287）

ENGAGE-A3 model: communication risk to involve Myanmar workers in AIDS prevention

HIV & AIDS Review · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 0.9 · 在 Epidemiology 领域处于第 21 百分位（在 173 种期刊中排名第 136）

Health Belief Model of the Retirees and Reducing Sodium Intake Campaign

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Public Relations Internship during Covid-19 Pandemic: Lessons learnt from both mentors and mentees

Asia Pacific Public Relation Research & Education Network (APPRREN) Online Research Symposium 2022 · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料

Communication and Libertarianism

Springer Singapore · Assoc. Prof. Dr. Pavel Slutskiy

Effectiveness of slow-paced safety instruction videos in conveying flight safety information to young first-time flyers

Journal of Public Health and Development · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 1.0 · 在 Health (social science) 领域处于第 25 百分位（在 387 种期刊中排名第 287）

Factors Predicting Consumer’s Loyalty to One Stop Service On-Demand Application

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

The Crisis Communication of Digital Television Channels with Administrative Penalties after Releasing News Reports of the Gunman Taking Hostages in Nakhon Ratchasima Province

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

University Students and their Techno-Stress During Covid-19 Pandemic

Online Symposium on Impact of Covid-19 on Media Usage · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料

Evaluation of the forum theatre approach for public engagement around antibiotic use in Myanmar

PLOS ONE · Dr. Phyu Hnin Hlaing

CiteScore 4.8 · 在 Multidisciplinary 领域处于第 83 百分位（在 223 种期刊中排名第 38） · 开放获取期刊

Impact of a package of diagnostic tools, clinical algorithm, and training and communication on outpatient acute fever case management in low- and middle-income countries: protocol for a randomized controlled trial

Trials · Dr. Phyu Hnin Hlaing

Freedom of Expression, Social Media Censorship, and Property Rights

Tripodos · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 1.5 · 在 Communication 领域处于第 49 百分位（在 541 种期刊中排名第 274）

Trump, Mueller Investigation, and Alleged Russian Election Meddling: Russian Media Coverage in 2017-2019

American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 5.2 · 在 Cultural Studies 领域处于第 97 百分位（在 1,434 种期刊中排名第 40）

Exploring the behavioural determinants of adherence to prescription for acute febrile illnesses, and development of a training and communication clinical trial intervention: a description of research methods

openRxiv · Dr. Phyu Hnin Hlaing

Right to Clean Air' but What Went Wrong?: A Case Study on Global Public Relations in Local Communities in Thailand

Asia Pacific Public Relations Research and Education Network Research Symposium · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料

The Requirement and Concern towards Health Form and Content Posted on Social Media for Working Age Women

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn, Assoc. Prof. Dr. Smith Boonchutima

Evaluation of the Pint of Science festival in Thailand

PLOS ONE · Dr. Phyu Hnin Hlaing

CiteScore 4.8 · 在 Multidisciplinary 领域处于第 83 百分位（在 223 种期刊中排名第 38） · 开放获取期刊

Application of PRECEDE-PROCEED Planning Model in Transforming the Clinical Decision Making Behavior of Physical Therapists in Myanmar

Frontiers in Public Health · Dr. Phyu Hnin Hlaing

CiteScore 6.4 · 在 Public Health, Environmental and Occupational Health 领域处于第 85 百分位（在 725 种期刊中排名第 105）

Developing an HIV/AIDS risk communication intervention model among Myanmar migrant workers in a factory in Samut Sakhon, Thailand

HIV & AIDS Review · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 0.9 · 在 Epidemiology 领域处于第 21 百分位（在 173 种期刊中排名第 136）

The Evolution of Trump’s Image in Russian Media

American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 5.2 · 在 Cultural Studies 领域处于第 97 百分位（在 1,434 种期刊中排名第 40）

Is Video-art Becoming a Form of Popular Art? The case of Apple TV’s Aerial Screen Savers

IAFOR Journal of Cultural Studies · Assoc. Prof. Dr. Pavel Slutskiy

#nodam in #maewong: Framing Analysis on the Roles of Social Media and Strategic Public Relations in Environmental Movement in Thailand

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Allocating Responsibility for the Damage from Deceptive PR-Materials Disseminated by the Media: A Thought Experiment

Tripodos · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 1.5 · 在 Communication 领域处于第 49 百分位（在 541 种期刊中排名第 274）

Visual Merchandising in Sportswear Retail

Communication and Media in Asia Pacific · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料

Utilization of dating apps by men who have sex with men for persuading other men toward substance use

Psychology Research and Behavior Management · Assoc. Prof. Dr. Smith Boonchutima, Dr. Wassayut Kongjan

CiteScore 7.2 · 在 General Psychology 领域处于第 87 百分位（在 220 种期刊中排名第 28） · 开放获取期刊

Longitudinal study of Thai people media exposure, knowledge, and behavior on dengue fever prevention and control

Journal of Infection and Public Health · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 7.7 · 在 Public Health, Environmental and Occupational Health 领域处于第 91 百分位（在 725 种期刊中排名第 64） · 开放获取期刊

The Phenomenon of Trump’s Popularity in Russia: Media Analysis Perspective

American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy

CiteScore 5.2 · 在 Cultural Studies 领域处于第 97 百分位（在 1,434 种期刊中排名第 40）

Educating Burmese migrants working in Thailand with HIV/AIDS public health knowledge – a perspective of public health officers

HIV & AIDS Review · Assoc. Prof. Dr. Smith Boonchutima

CiteScore 0.9 · 在 Epidemiology 领域处于第 21 百分位（在 173 种期刊中排名第 136）

PR Evaluation: Efficiency Coefficient

Vestnik of Saint Petersburg University. Language and Literature · Assoc. Prof. Dr. Pavel Slutskiy

Bangkok 250: Role of PR in Urban Design and Development

International Research Symposium, "Future of Public Relations in the Asia Pacific: Sustainability, Social Responsibility and Social Media" · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料

Correlates of colorism: freedom of speech and discriminatory advertising in thailand

International Journal of Social Sciences · Assoc. Prof. Dr. Pavel Slutskiy

Right to Clean Air" but What Went Wrong? A Case Study on Opportunities and Obstacles to Communicating Climate Change on Social Media in Thailand

Tenth International Conference on Climate Change: Impacts and Responses Research Network · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料

Companies’ Accountability in Sustainability: A Comparative Analysis of SDGs in Five Countries

Communication, Culture and Change in Asia · Assoc. Prof. Dr. Pavel Slutskiy

Communication in Adopting Moral Norms

MANUSYA · Assoc. Prof. Dr. Pavel Slutskiy

Gays Dating Applications: Information Disclosure and Sexual Behavior

Journal of Health Research · Assoc. Prof. Dr. Smith Boonchutima

Muslim Consumers in Thailand and Marketing Public Relations: Decision Making Factors in Purchasing Food, Products and Tourist Service

Religion, Media and Marketing in a Complex Society · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料

Thai-Muslim Consumer Behavior toward Marketing Public Relations of Tourism

20th Annual International Conference of American Society of Business and Behavioral Science · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料

The Role of Social Media In Political Advertising: An Exploratory Investigation of the Bangkok’s Election

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Survey Results of Knowledge Sharing Preferences and Practices in Public Health Communication Professionals in Thailand's Department of Disease Control: a Descriptive Study

Journal of Health Research · Assoc. Prof. Dr. Smith Boonchutima

Key qualitative and quantitative indicators: towards an integrated evaluation framework for government websites in Thailand

International Journal of Business and Systems Research · Assoc. Prof. Dr. Smith Boonchutima

Thai Citizens' Utilization of Social Media Communications Devices during the Bangkok Governor Campaign in 2013

American Society of Business and Behavioral Science · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Mixed methods for public relations research: Environmental campaigns in Bangkok

The International Graduate Conference 8 · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料

Global Warming Campaigns in Bangkok: Framing Analysis and Campaign Effectiveness

The International Journal of Climate Change: Impacts and Responses · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Global warming in Bangkok: Framing analysis and campaign effectiveness

The International Conference of Climate Change: Impacts & Responses · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Green campaigns in Thailand: Use of mixed methods in environmental communication studies

The International Graduate Conference 7 · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

Thai citizens and environmental myths: Public and private frames of global warming in Thailand

The International Graduate Conference 6, · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料

Global Warming in Bangkok: Environmental Network Communication

Journal of Language and Culture · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料

Power and paradox: Global warming discourse in magazine advertisements

The International Conference on Communication & Sustainable Development in the Next Decade · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料

Viral Communication through Forward E-mails and Audience Responses

Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · 来自作者的 ORCID 个人资料